The idea that changes everything
You’ve played by the rules. You’ve listened to the leadership gurus. You’ve tried all the systems, strategies and tools. And now you’re exhausted, busier and frustrated about the state of the world.
You’re left wondering: is this really it?
In her new book, Elke Edwards reveals the one wild idea that will transform your approach to leadership — and life. Radically simple and profoundly human, this pioneering guide will empower every kind of leader to step off the treadmill, question what truly matters and take ownership of how they really want their (our) future to unfold.
Drawing on experiences from some of the thousands of senior leaders she’s helped and Elke’s own story, One Wild Idea is a leadership book like no other.
It’s time to meet the only expert who matters: you.
Publishing Spring 2026.
The book that began the revolution
We’re at a turning point in history. Our old ideas of success no longer fit. Chasing money at all costs, working all hours, never admitting vulnerability… these behaviours have led us to a global leadership crisis and record levels of anxiety and depression.
Too many lives that look good on the outside but don’t feel good on the inside. And careers that turn us into people we don’t recognise.
What if there was a different way?
In this game-changing book, leadership expert Elke Edwards draws on decades of experience to share the seven transformative skills that enable anyone to build a life that feels as good as it looks. Her down to earth guidance and tried and tested exercises will help you find the life that is right for you — and, crucially, make it happen.
“Extraordinary is an honest, poignant and practical under-the-bonnet look at what makes us tick, how we can live our best life and who we want to be. It helps us have the most important conversation of all, the one we have with ourselves, and encourages each one of us to find our extraordinary, while showing us exactly how to get there.”
Rachel Johnson
CEO, pixel
“The learning in this book is not just extraordinary; it’s revolutionary. These seven extraordinary skills have completely changed my life, revealing the biggest secret: when you find your strength, anything is possible. Reflect, take ownership, take action, and the golden opportunity awaits you.”
Jay Kalama
Head Coach Nike
“Elke’s work is a gift. With grace, courage, and deep wisdom, she invites you to step into a life of greater meaning and impact. Her book and coaching are not just transformative—they’re soul-illuminating.”
Tracie Meyer
Future Electronics
The Friday Question
A quiet moment at the end of your week.
Each Friday, I send a single question – something to sit with, scribble about, or drop into conversation. Questions that lift you above the noise, tune you into the life you’re living, and the one you want.
No spam, no spin – just one honest prompt to consider – you, your life, your choices.